Case: Sporting chance

Case: Sporting chance

7 August 2012 is a day Delta Lloyd will never forget. It was on this day that Dutch windsurfer Dorian Rijsselberghe won gold at the 2012 Summer Olympics in London. Adding to Delta Lloyd’s triumph at these Olympic Games, the other sailors we sponsor also brought home medals. Marit Bouwmeester won silver in the Laser Radial class and duo Lisa Westerhof and Lobke Berkhout took the bronze medal in the women’s 470 class.

Shortly thereafter, at the 2012 London Paralympic Games, the Dutch sonar team – Udo Hessels, Mischa van Rossen and Marcel van de Veen – won gold and Thierry Schmitter won the bronze medal in the 2.4mR-class.

As proud as we are of these achievements, medals are not the reason we have sponsored Dutch sailing since 2001. Sailing is a sustainable, environmentally-friendly sport. It is also closely tied to our roots: for centuries Dutch sailors used their expertise to navigate the oceans and explore the world. And, as the largest insurer of water sports in the Netherlands, we have a commercial link to the sport.

Delta Lloyd’s sponsorship reaches from the top echelons of the sport right down to grassroots level. In addition to sponsoring the Dutch medal winners, we are the lead sponsor of the Optimist Club Nederland, which teaches children how to sail, the Amsterdam boat show HISWA, the North Sea Regatta, the Delta Lloyd 24 Uurs Zeilrace, the Watersportverbond, an overarching organisation representing 400 water sports clubs and societies, and a fund for disabled athletes.

Our employees are proud to be associated with this great sport, and of the achievements of the athletes that we sponsor. We also notice how much our customers appreciate our presence in the sailing world. There is a positive vibe and freshness about sailing that people really like, not to mention how much they enjoy attending sailing events, where we often host clients and business partners.

Delta Lloyd is committed to sailing. We will continue our 12-year bond with the sport in the build up to the 2016 Summer Olympics in Rio de Janeiro, where we hope to at least emulate the success and excitement of London 2012.

To the top